The Philippine government positioned its growing tourism industry as a prime investment opportunity during the Philippine Economic Briefing in Osaka, Japan, on September 12.

Department of Tourism Undersecretary Shahlimar Hofer Tamano told Japanese businesses that capital in Philippine tourism translates into infrastructure development, new jobs, and sustainable communities.

He said investor confidence is already strong, with more than P560 billion in private and public funds mobilized into the sector. Tamano added that tourism contributed P3.86 trillion to the economy in 2024, making up 8.9 percent of gross domestic product.

Infrastructure and reforms boost investment potential

Tamano emphasized that tourism growth is supported by the country’s infrastructure boom. He cited 882 kilometers of tourism roads already completed, 12 major tourism areas developed with 100 more in progress, and modernization projects in airports and seaports designed to strengthen connectivity.

Government reforms are also making entry easier for travelers. Liberalized visa policies, digital nomad visas, and expanded international flight routes are part of the effort to attract both tourists and investors. These measures directly benefit hospitality, real estate, and service-related businesses seeking long-term returns.

According to Tamano, every peso invested in tourism has a ripple effect that strengthens communities and supports local economies. He said the country’s “Love the Philippines” campaign goes beyond destinations by offering investment opportunities in wellness, gastronomy, golf, and heritage tourism.

Tourism framed as profitable and impactful

Tamano described tourism as more than just a consumption sector. He told Osaka investors that every investment fuels sustainable development and the prosperity of millions of Filipinos.

He added that Philippine tourism is the best investment opportunity available today, combining profitability with social impact. His remarks echoed President Ferdinand Marcos Jr.’s 2022 statement that tourism holds high potential to transform the economy by creating jobs, expanding countryside development, and opening new niches like cruise and halal tourism.

Tamano encouraged Japanese investors to view Philippine tourism as a long-term partnership, not just a short-term venture. He concluded by urging them to invest in the Philippines, describing it as the best decision they could make.

Global roadshow strengthens Philippines’ appeal

The Osaka briefing is part of a global investment roadshow that also highlights opportunities in trade, infrastructure, and energy. For the Department of Tourism, however, the focus remains on converting the Philippines’ cultural heritage and natural attractions into bankable business ventures.

By presenting tourism as both an economic driver and a tool for sustainable growth, the Philippine government hopes to secure Japanese capital that will further strengthen its place on the world tourism map.

By Jaja Agpalo