As the global Muslim travel market continues to grow, the Philippines is stepping up efforts to become a more inclusive destination by expanding its network of Muslim-friendly accommodations and Halal-certified services. The Department of Tourism (DOT) is actively inspecting hotels and restaurants nationwide as part of a long-term strategy to meet the needs of Muslim travelers and promote sustainable tourism.

Tourism Undersecretary Myra Paz Valderrosa-Abubakar confirmed this week that Robinsons Hotels and Resorts (RHR) is currently undergoing inspection to earn its Muslim-friendly stay badge. This comes after Megaworld Hotels & Resorts became the first group to have all 13 of its properties certified under the DOT’s Muslim-friendly program.

Halal tourism roadmap sees expansion

The recent memorandum of understanding between RHR and the DOT outlines a shared commitment to support the national Halal Tourism and Muslim-friendly Tourism Roadmap. The agreement aims to ensure that hotels offer prayer facilities, bidets in restrooms, and Halal-certified food options — key requirements for Muslim travelers.

The DOT is also finalizing a memorandum circular that will certify Muslim-friendly restaurants, a move designed to complement existing accommodation initiatives. With more inclusive infrastructure and services, the country hopes to attract a larger segment of the Muslim travel market.

In 2024, the Philippines welcomed 5.9 million international visitors, with 10.3 percent arriving from Muslim-majority countries. This marked a 23.7 percent increase from the previous year, indicating the effectiveness of the country’s Halal tourism initiatives.

A growing market and sustainable impact

According to the 2025 Global Muslim Travel Index (GMTI), the Philippines rose three spots to place eighth among non-Organization of Islamic Cooperation (non-OIC) countries. The country earned a score of 53 — a six-point increase from 2024 — reinforcing its reputation as an emerging player in Halal tourism.

This recognition has practical implications for the local tourism industry. With more certified facilities, Muslim tourists will have greater confidence when planning trips to the Philippines. This boosts not only visitor arrivals but also sustainable employment, particularly in hotel operations, culinary services, and tourism management.

For local communities, the expansion of Muslim-friendly tourism also opens new income streams. Vendors, transport operators, and service providers benefit from increased demand for culturally appropriate products and experiences.

Accessible travel and inclusive hospitality

The DOT has been working with stakeholders across the public and private sectors to ensure Muslim-friendly tourism becomes a nationwide effort. Regional offices are tasked with identifying potential certification sites and supporting local governments in capacity-building programs.

In addition to Metro Manila and major urban centers, several provincial destinations are now investing in Halal kitchens and Muslim prayer rooms. Cebu, Davao, and Palawan are among the areas exploring long-term infrastructure improvements to support this shift.

While flights to the Philippines from key markets such as Indonesia, Malaysia, and the Middle East are readily available, the DOT is also encouraging airlines and tour operators to offer packages that meet the unique needs of Muslim travelers. These include Halal meals onboard, prayer time accommodations, and access to culturally respectful guides.

The push for a more inclusive tourism sector is part of the country’s broader goal of welcoming 7.7 million international tourists in 2025. By aligning infrastructure and services with cultural sensitivity, the Philippines positions itself as a hospitable, diverse, and accessible destination for the global Muslim community.

As more properties seek certification and local initiatives gain traction, Muslim travelers may soon find themselves with more choices — and more reasons — to explore the Philippines.

By Jaja Agpalo