Nawa Wellness Resort in Calatagan, Batangas has been crowned Asia Pacific’s best wellness resort, cementing the Philippines as a rising global leader in wellness tourism.

The Asia Pacific Spa & Wellness Coalition (APSWC) awarded Nawa Wellness with two major honors — Asia Pacific’s Best Resort of the Year and Best Wellness Innovation of the Year. The recognition was announced during a high-profile ceremony in Jakarta, Indonesia last April 25.

Philippines shines in global wellness tourism

Nawa Wellness Operations Manager Tanya Deldar said the awards highlight the Philippines’ growing role in the booming wellness tourism sector. She explained that wellness has become a major pillar of Philippine tourism and that this recognition opens doors for the country to be seen as a credible wellness hub both locally and internationally.

Tourism officials believe the award will attract travelers seeking unique healing experiences. With wellness tourism projected to grow worldwide, Nawa’s victory is expected to draw more international visitors and strengthen the country’s tourism competitiveness in Asia.

Healing traditions with modern luxury

Nawa Wellness has gained international attention by offering immersive experiences rooted in Filipino healing traditions. Guests enjoy treatments such as hilot, the traditional massage practice, and kawa baths, which use giant cauldrons filled with warm, herb-infused water for therapeutic relaxation.

The resort’s design also blends cultural authenticity with luxury. Each private suite is inspired by iconic Philippine destinations, combining natural materials, traditional aesthetics, and contemporary comfort. According to Nawa Wellness, these accommodations are not just places to stay but integral parts of a guest’s healing journey.

Deldar said Nawa’s philosophy centers on reconnecting with self, space, and spirit, creating an environment where wellness extends beyond treatments into lifestyle and cultural appreciation.

Expanding Araw Hospitality Group’s influence

Nawa Wellness is part of Araw Hospitality Group, which also manages Lihim Resorts in El Nido and UNWND Boutique Hotels. The group has positioned itself as a key player in developing hospitality concepts that emphasize culture, sustainability, and wellness-driven experiences.

Industry watchers note that the Philippines has long been celebrated for its natural beauty and warm hospitality, but awards like this place the country in the spotlight for a new form of tourism. Wellness tourism appeals to travelers seeking deeper connections, healing, and meaningful cultural experiences.

A milestone for Philippine tourism

Nawa Wellness’ victory is not just a win for the resort but a breakthrough for the country’s global branding. It proves that Philippine hospitality can compete at the highest level while promoting authentic cultural traditions.

With global attention now fixed on Batangas, officials and industry insiders say this recognition could encourage more investment in wellness tourism. For the Philippines, the timing is critical as the sector continues to recover and reposition itself in the international market.

By Jaja Agpalo