Misamis Oriental’s vibrant food culture and tourism industry took center stage this week at the Kinaham sa MisOr expo, marking the province’s annual Tourism Week with record-breaking participation.
The event, running from September 16 to 21, brought together culinary excellence, cultural heritage, and entrepreneurial spirit. Provincial Tourism Officer Cindy Obeñita said this year’s edition saw the highest number of participants to date, with 24 out of 25 municipalities and cities actively joining.
Co-organized by the Misamis Oriental Hotels and Restaurants Association and the Department of Tourism, the expo served as a platform to highlight the province’s growing food and tourism industries.
Among the participants was the Lagonglong Integrated Farmers Association, represented by its president, Mylin Tayapad. She said the expo provides vital support for farmers and local producers.
Tayapad emphasized that such platforms help showcase handmade products while creating opportunities to innovate traditional practices. She added that this exposure improves livelihoods by connecting farmers directly with consumers and potential investors.
The Kinaham expo not only highlights local cuisine but also fosters collaboration between agricultural communities, entrepreneurs, and tourism advocates. For Misamis Oriental, it has become a crucial event that ties food innovation to sustainable tourism development.
The word “Kinaham” means “favorite” in the local dialect, symbolizing the province’s love for food and community. The expo showcased diverse dishes, handwoven crafts, and unique products that reflect Misamis Oriental’s traditions and evolving identity.
Obeñita explained that beyond promoting the province as a destination, the expo gives locals pride in their cultural heritage. By drawing in both local and foreign visitors, the event strengthens the province’s image as a hub for authentic culinary and tourism experiences.
Tourism officials said that Misamis Oriental continues to expand its reach by promoting not only its natural attractions but also its food culture. With municipalities showcasing their best culinary traditions, the expo attracted visitors eager to experience the unique flavors of Northern Mindanao.
Organizers highlighted that the event also supports the local economy by encouraging partnerships among hotels, restaurants, and small producers. This collaboration reinforces Misamis Oriental’s positioning as a rising destination for both food and cultural tourism.
The Kinaham expo’s success this year reflects a growing recognition of food tourism as a driver of economic growth. As more communities participate, Misamis Oriental is building momentum toward becoming a top culinary destination in the country.
For residents, the celebration has become more than just an annual event. It represents the province’s ability to blend heritage, food, and tourism into a shared story of progress and identity.
Jaja Agpalo has a background in journalism and additional studies in international law and business communication. Her career includes editorial roles at leading international media outlets such as Business Times and Celebeat, where she covered business, economy, cryptocurrency, personal finance, gaming, technology, and entertainment. Outside the newsroom, Jaja enjoys discovering new places and cuisines, blending her love for storytelling with a passion for travel and food.
Published on 9/18/2025
