Brigada Group has officially launched its first Delightful Philippines pilot project, spotlighting Siargao Island as the flagship destination in its immersive tourism campaign designed to boost local economies through global exposure.
Partnering with internationally renowned acoustic duo Music Travel Love (MTL), the project merges storytelling, music, and breathtaking cinematography to promote the island’s world-class appeal.
The Canadian brothers, Bob and Clint Moffatt, known for their soulful performances in scenic locations, filmed a music video across Siargao’s iconic landscapes—from its white-sand shores to vibrant local hubs. Their global fanbase is expected to bring massive attention to the island once the video premieres.
Brigada News FM worked hand in hand with MTL to produce content tailored for an international audience. The collaboration marks a milestone in media-driven tourism initiatives, according to Brigada Group CEO Elmer V. Catulpos, who said the project is only the beginning of a nationwide movement to support sustainable travel and Filipino families.
He thanked the Department of Tourism (DOT) Caraga, especially Regional Director Ivonnie B. Dumadag, for ensuring seamless coordination throughout the shoot.
A New Chapter in Destination Storytelling
As the production wrapped up, Brigada News FM Mindanao Area Manager Alden Dacal praised the community for their hospitality and support, saying it reflects the heart of the Filipino experience that travelers seek.
The campaign’s focus is not only on beautiful scenery but also on promoting local establishments, heritage, and conservation. Catulpos stressed that the ultimate goal is to generate jobs and spark economic growth through responsible tourism—beginning with places like Siargao.
He said the Delightful Philippines campaign would create more than just content—it would build a narrative around homegrown destinations, empowering local voices and businesses to thrive through tourism.
DOT Caraga echoed this sentiment, stating that the partnership proves the strength of private-public synergy in pushing Philippine tourism to the global stage.
Music and Media as Tourism Engines
Music Travel Love’s unique approach—filming music videos in culturally rich and naturally stunning spots—adds emotional resonance to the campaign. With millions of followers and viral videos under their belt, their involvement boosts Siargao’s visibility to travelers worldwide.
Brigada Group confirmed more collaborations are underway as part of the campaign’s nationwide rollout. Future features will continue to blend creative media with advocacy, all under the umbrella of Delightful Philippines.
The initiative is anchored in Brigada’s long-standing mission to serve Filipino communities through media, health, and now, tourism. Catulpos emphasized that this project goes beyond promotion—it is about giving families opportunities through travel-driven income.
He closed by inviting everyone to support homegrown tourism and share the stories of the Philippines—one island, one family, one delightful journey at a time.
